Monday 9 December 2013

Historical text analysis and research

Socially and Historically 
In the 1960s, women started emerging from social roles placed on them by men from beginning of patriarchy World History Text Book, 4,000 BCEThis means that women stopped trying to fit into the stereotypical housewife/mother role, and started to embrace their sexuality, as well as demanding equal rights in working outside the home and contributing to society, and controlling their finances and bodies. As music videos didn't really start until MTV came out in the 1980s, sexualization in songs was wrapped up in the lyrics. Which millions enjoy listening too examples are:


Well she was just seventeen/ and you know what I mean/ and the way she looked was way beyond compare I saw her standing there' The Beatles 

It was an itsy-bitsy teenie-weenie yellow polka dot bikini that she wore for the first time today, itsy bitsy teenie weenie yellow polka dot bikini, Brian Hyland. 





A few years later in the midst of the summer of 'love' in 1967, a sexual revolution occurred, and women became even more freed from their gendered societal norms (something that is usual, typical, or standard) Some women in the music industry started to take charge of their own bodies and embrace their sexuality. And some started to try to appeal to male audiences by sexualizing themselves, which has remain evident and widely prevalent in today's music industry such as female artists like: Britney Spears, Katy Perry and Ke$ha. 

The pills were introduced which thus became a very satisfying aspect for people in the 60's. They had no fear of pregnancy and pre-feminism woman were becoming objectified. There were more domestic settings and sexualising occuring. There were no more independence and it was run by a male dominance. 

A positive aspect from a social networking site was 'MySpace' in which Lily Allen became very famous. This shows that in order to become famous and let people know about you, you don't have to invest in a huge amount of money, you can just create a social networking sites and if the fans and followers like you your in the music industry straight away. And it's not long until someone recognises you. 


Economically
As we are living in the economic crisis and rescission has made it hard for people to spend their money optionally. This results in Limited access to economic power which has made it hard for women to function in the music sphere as musicians, band leaders, managers, promoters and producers. As a result women end up as backing vocalists and dancers, at the mercy of their 'male' bosses. To be a band leader, manager, promoter or producer needs financial banking, which women don't necessarily have. Men are the ones who determine what happens in the music industry because they finance the music projects. This makes it hard for women to come in the music industry, however as the internet has become very popular sites such as: YouTube can make someone really well known and famous through the subscribers and views. Also social networking sites such as MySpace. As women in this generation are seemingly more independent and strong and want their voices heard they would go through the internet. Which would impact them to go through the music industry successfully and would help make them feel that's where they belong, therefore gradually the internet will start to impact them and change their outlook to fans and to make sure they have a wide spread fan base they may want to appeal to them through sexually showing their body and capturing the attentions.

Politically
You see, the promotion of music is politics, and a lot more goes on behind the scenes. It's way more complicated than walking into the studio and recording. You (or more accurately the record company) have to worry about image, artistic directions, demographic considerations, marketing, censorships, courting radio and music networks through legal means, and paying close attention to trends. It's never just about music. Women cannot just be musicians ,but are also  lawyers, accountants and managers. Young upcoming artists are prone to becoming victims of these types of record deals. This links with the 80s and 90s when new female artists were victims of these deals.

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