Monday, 30 December 2013

Task #5. Up-to-the-minute additional web research



                                       Beyonce's new album and FEMINISM 













Beyonce released her surprise album through iTunes on Dec.13 2013. According to Apple, Beyonce reached the top spot on the iTunes charts in more than 104 countries to selling more than 828,773 copies worldwide in its first 3 days with including, 617,213 in the U.S. That puts Beyonce's latest efforts of the fastest selling album on iTunes worldwide in history. Nearly 900,000 customers were willing to pay the full price to buy the album, which emphasizes the passion and dedication of B's fans. As the tradition of most artists is to pre-sell or hype albums by giving away singles on various websites, or streaming the album. This is done through advertising on TV, internet, taking interviews and discussing about the album and giving away promos so the fans are excited and aware about the release. 

Beyonce is marching straight into the digital market square and laying out her wares. Her new self-titled album was released straight to iTunes with none of the PR (public relations) outlined above, and it's as immediate an experience as our highly mediated modern lives allow. Beyonce herself is exasperated with the cacophonous street-hawking in todays music, saying she's "bored" with the usual processes and that "there's so much that gets between the music, the artist and the fans."

Beyonce Flawless (one of her songs)- Feminism
This is one of the lyrics to beyonce's song that was just released entitled: Flawless

We teach girls to shrink themselves, to make themselves smaller. We say to girls you can have ambition, but not too much. You should aim to be successful but not too successful otherwise you will threaten the man. Because I am female I am expected to aspire to marriage. I am expected to make my life choices always keeping in mind that marriage is the most important. A marriage can be a source of joy and love and mutual support. But why do we teach girls to aspire to marriage and we don't teach boys the same?We raise girls to see each others as competitors not for jobs or for accomplishments, which I think can be a good thing. But for the attention of men. We teach girls that they cannot be sexual beings in the way that boys are.

The beyonce on the visual album is mostly evolved about power. She is also about sexual liberation, control and self-ownership, which are the backbones of most feminist ideologies. 

Beyonce has successfully become the most famous female pop star in the world as she strongly upholds her marriage, cultivates her role as a mother to one child, and embraces her sexuality. Doing all this she is able to bring out a draw a new outcome of feminism. She's one of the few superstars who's claimed the scary titles of the word "feminist". In Beyonce's album love and men are the focus, but she strongly informs us of the songs are evolved around empowerment. There's a spoken word passage in "Flawless" as stated before, from a Nigerian feminist that calls for young girls to 'lean in' and be more than someone's wife. She sings about love and sex more boldly than ever, peppering thse songs with the messages and independence and motherhood. These are feminist lessons for every woman entwined among the usual addictive musical riffs. http://ideas.time.com/2013/12/17/flawless-5-lessons-in-modern-feminism-from-beyonce/

Some of Beyonce's songs that discusses feminism in a modern way.

1. "Pretty Hurts" the lesson- Obsessing about your looks is destructive. 

Pretty hurts, Shine the light on whatever's worse, Perfection is the disease of a nation.. It's the soul that needs surgery..
This evidently shows and gives strength to females in today's generation as this is being sung by the most prettiest of women on the planet. In comparison to Britney Spears who sung about the fact that women had to look hot to get what they wanted. From this verse females find it comforting to know that the issue is with society, not females. Beyonce has tried to clear the internet of unflattering photos of herself after her Super Bowl performance and who has openly spoken about struggling with body image issues, feels the pressure of unfair expectations. - this gives females a realistic aspect to strongly and admirably believe in. 

2. "Mine"- Motherhood and relationships aren't easy. 

I've been watching for the signs took a trip to clear my mind.. Been having conversations about breakups and separations I'm not feeling like myself since the baby are we even gonna make it? Cause if we are, we're taking this a little too far.. All that I can think of is, we should get married we should get married let's stop holding back on this and let's get carried away...

Beyonce's typically doesn't reveal much about her relationship with her husband. From this females encounter it's okay to get married as a feminist. And more importantly it's okay to have problems with and doubts about your love life. B also admits that you can't just pick up your life as usual after having a child.

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